’I just don’t know what to post.’ If you’ve thought or said this then believe me when I say you are not alone. Almost all of my clients have said this at some stage. And it’s usually lead to one of two things: posting something completely random or simply posting nothing at all. Neither of these options make for a good social media strategy. If we take it back to the why, your why, then you will have posts a plenty and you’ll know not only ‘what’ to post but ‘why’ you are posting it!

Email marketing: when you see a stat like this - “On average, email drives an ROI of $36 for every dollar spent, higher than any other channel (Litmus)” - you can’t deny email marketing needs to be part of your marketing strategy. And since its the holiday season, I’ve put together some Christmas email marketing ideas.

Bonus: Christmas Email Subject Line Suggestions

All business owners will agree that having a website is essential these days (if you don’t agree then we really ought to talk); it’s part of the foundation of any marketing plan whether you run a business or a not-for-profit. If you have a message to get out there then chances are you’ll need a website to help you do that. My clients will often say ‘yeah we have a website’. But simply ‘having’ a website is not enough.

Most of my clients have some genuinely awesome content to share and they totally get why they should blog about it (‘why you should blog’ is a whole other topic and one that I’ll write about another day) but most of them have a block when it comes down to actually doing it. When I dig a bit deeper with them on why they haven’t blogged yet I usually get one of two answers - ‘I am not a good writer’ or ‘I don’t know where to start’. So I’ve put together a list of 9 essential blogging tips which hopefully addresses both of these roadblocks so you can just go for it and share all that good stuff!