News from the digital marketing world - March 2026

Written By Kim Manunui
 

Why video might be B2B’s best investment in 2026

Video is fast hitting the top of the content schedules of B2B marketers looking to max out on their ‘AI Availability’ through contextually relevant brand storytelling.

  • Video matches how B2B buyers research today. Buyers prefer quick, visual content while researching independently.

  • Explains complex solutions better. Demos and explainers make technical products easier to understand.

  • Builds trust. Testimonials, thought leadership, and customer stories add credibility.

  • Improves engagement and conversions. Video typically drives higher attention and stronger marketing ROI.

  • Works across the whole funnel. From awareness (social clips) to consideration (explainers) to decision (case studies).

Bottom line: In 2026, B2B companies that treat video as a core marketing strategy, not just a content format, are likely to generate better engagement, trust, and pipeline.

Read more: https://www.thedrum.com/industry-insight/why-video-might-be-b2b-s-best-investment-in-2026

 

Why brands should go back to senses

As digital attention collapses and optimisation culture reaches breaking point (“the efficiency death spiral”), marketers are rediscovering an old truth: what people remember isn’t what they see, but what they feel.

  • Marketing is stuck in an “efficiency death spiral.” Brands focusing too heavily on short-term ROI and performance metrics risk shrinking budgets, campaigns, and profits over time.

  • Efficiency ≠ effectiveness. Improving ROI alone doesn’t guarantee profit or growth; scale, reach, and brand investment matter more.

  • Over-targeting reduces impact. Many marketers narrow audiences and media channels too much, limiting reach and long-term brand growth.

  • Brands need to re-engage the senses. Creative, emotionally engaging advertising and brand-building experiences help rebuild attention and memorability.

  • The solution is balance. Combine efficiency with creativity, scale, and broader reach to drive sustainable growth.

Bottom line: Brands escape the “efficiency death spiral” by shifting from purely performance-driven marketing to sensory, creative, and brand-building experiences that reach wider audiences.

Read more: https://www.thedrum.com/news/brands-can-escape-the-efficiency-death-spiral-by-going-back-to-senses


 

What’s trending?


Short-form video content
TikTok, Instagram Reels and YouTube Shorts are still incredibly relevant and essential for engagement. BUT, it has to be quality, strategic and purposeful content.

 


Sustainable marketing
Customers are increasingly favouring brands that demonstrate genuine sustainability efforts.

 


Celebrity partnerships
The focus has shifted from large celebrities to local niche micro-influencers to build higher trust and authenticity.

 


Generic marketing
Consumers are expecting tailored, one to one marketing, but this must be balanced with strict data privacy and trust building.

Kim Manunui

Hi, I’m Kim and I work with a great team to help individuals, as well as small and not so small businesses get their message, product and services to the world using digital media and creating wonderful websites that don’t cost the earth.

I was born in Canada, and grew up around Vancouver and the mountains of British Columbia. My love of pristine environments led me to New Zealand and eventually to the mountains, lakes and rivers of the central North Island which is home. My family’s heritage is here, and it’s from here that Korio traverses the planet.

The digital world is never static and neither are we.

And I say ‘we’ because I work with an awesome group of talented people who I gather together as required to complete a project.  Whatever your business, not-for-profit or individual needs are we gather the best team to get the job done.

Collaboratively we are creative, share sustainable values and work hard for great outcomes because that’s the buzz of satisfaction that drives us.

If you have an audience and market to reach, we can make that happen. Creative design, words that work and smart behind the scenes stuff that cuts through the online noise. We’ll design your website and then build it. We’ll manage the content as well as all your hosting needs. We can handle your online advertising so you get noticed,
and we’ll manage your social media presence so you get the clicks, likes and engagement to grow your business. All within the budget you set, because none of this needs to cost the earth.  And the job doesn’t stop when your website goes live. We are your virtual business partner.

https://www.korio.co.nz
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